As you can see by the definition below, social media is a pretty general term.  Social Networking is how you connect it all together.  By building a network of specifically targeted users you maximize your visibility.  You create partnerships with others to help spread the word about your business.  You save advertising money by streamlining your network, cutting through the clutter and defining your audience in ways that never existed before.

SOCIAL MEDIA - noun (usually used with a plural verb ) Computers .Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.

 

CONNECTING A COMMUNITY:
Defining your web presence starts with identifying your community.  Is your customer base local or global?  Who are the people you are trying to reach and why do they want what you have to offer?  All of this determines the type of network you should build.  Social marketing is a great way to reach literally millions of new customers on any budget.

Some of the more popular networking sites and tools:

• Facebook
• Twitter
• YouTube
• WordPress
• Direct E-mail & Newsletters
• Google
• Blogs
• Podcasts
• Constant Contact

Of course tying this network together is time consuming and let’s face it, sometimes a big headache.  That’s where we come in.  We take the pressure off by handling everything for you.  SAVE MONEY!  SAVE TIME!  SAVE LIVES!  Okay, maybe we got carried away with the save lives thing.