The award-winning film Mythic Journeys, features an eclectic cast, from the legendary Tim Curry and Mark Hamill to author Dr. Deepak Chopra. This gave us a challenge: who exactly was the target audience? On one hand we had the sci-fi and fantasy fans, on the other, a spiritual community that had different taste from the average fan-boy. We decided to create several versions of the landing pages, trailers and artwork so that we could tailor the experience to the specific viewer. This gave us a great opportunity to chart what was working and what wasn’t.
- Target audience precision
- Ad specific Analytics
- Ad tracking
- Facebook ads as low as .07 cents per click
- Twitter campaign over 20,000 followers and still growing.
- Monetized YouTube channel
- Created with Photoshop & Dreamweaver
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